During my time as a graphic and product designer at Rifle Paper Company, I had the wonderful opportunity to bring beautiful floral illustrations to life, infusing them with their natural charm in a wide range of stationery, party essentials, and home accessories. With the creative freedom to work with provided assets or make my own, I carefully designed dielines and surface patterns and contributed to product innovation. It was a creative journey where everyday work became an opportunity for artistic exploration.
Rifle Paper Company X CaseMate
Scope: CaseMate, a prominent tech accessory company based in central Florida, sought to elevate its product offerings with a collaboration with Rifle Paper Co., known for its enchanting floral designs. Together, the goal was to introduce a line of exquisite tech accessories tailored for everyday use, marrying functionality with aesthetic appeal.
Role: As the designer for this partnership, I embarked on a creative journey to infuse Rifle Paper Company's whimsical floral designs with the world of tech accessories. This involved the transformation of simple tech gadgets into captivating pieces of art while ensuring that each design resonated with the essence of the Rifle brand. Additionally, I provided crucial art direction to CaseMate, guiding them to align their design concepts and layouts with the established standards of the Rifle brand, thereby maintaining brand coherence and integrity throughout the collaboration.
Artwork is property of Rifle Paper Company.