Scope: Fusion PTNYC is a pioneering physical therapy and sports performance establishment nestled in the vibrant heart of New York City. They reached out for a logo and brand refresh that more accurately represents their organization.
Role: As the designer of Fusion PTNYC's redefined brand identity, I aimed to capture the essence of the previous fusion logo with a modern twist. Through the harmonious integration of a modernized glyph, paired with updated typography and a carefully curated color palette, it exudes a moody yet masculine aura, aligning seamlessly with the ethos of the organization. The new logo and branding embodies the fusion of expertise, dedication, and innovation that defines the company.
