Scope: Complete Care is a medical group comprising its main brand and three distinct specialty branches. Each branch represents a unique set of specialty care facilities, tailored to specific medical needs, yet unified under the Complete Care brand. Our challenge was to develop a cohesive brand identity that resonated across all branches while allowing each to maintain its individuality.
Role: My involvement in the rebranding process was extensive, encompassing various key responsibilities. Collaborating closely with the Art Director, I worked on every aspect of the rebranding journey. From selecting color palettes and creating patterns to designing logos and seamlessly integrating them across both new and existing promotional materials, I played a hands-on role in shaping the visual identity of Complete Care. Together, we ideated logos, crafted color schemes, and refined design elements to establish the unified yet distinct brand identity that embodies Complete Care today
